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Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers.

As a business owner you need to have a plan in place to promote your business and obtain new clients.

There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are the most valuable and timeless.

1. Find the Best Keywords

Optimize your site for the keywords that are being searched on the search engine and the actual product or content that the user is looking for. Google calculates the number of times users did not select your listing and the number of times they returned to the search results to choose a different website.

Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads.

2. Discover What Your Competitors are doing

Analyse your competitor’s website for incoming links and keywords.

Your analysis of competitors should include these extremely important linking criteria, such as:

1. Competitor rank in the search engines
2. Quantity AND quality of incoming links (prioritized)
3. What keywords are in the title of linking page?
4. % of links containing specific keywords in the link text
5. The Google PageRank or MozRank of linking pages
6. The popularity of the linking domain and the linking page (measured by links & mentions)

3. Write Very Linkable & Sharable Content

Generic content can't get high traffic and ranking in today's online marketing world. The content could have these attributes if you want to earn and sustain higher ranking in the search engine results -

1. The content is useful
2. The content is original
3. You can’t help but link to it
4. There are supportive facts and references
5. There’s enough detail that nobody can memorize it
6. Something fun or interesting is included (like video)
7. You have an offer, discount, or promotion included
8. There’s enough call to action to invoke engagement
9. There are visual examples, charts, and references

4. Optimize Your Title and Meta Tags

HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.

Optimize your Homepage Title and Homepage Meta Description. The rule of thumb here is to get your most important keywords into your homepage title and meta description and that shouldn't look spammy and is a clear indicator of what your website is about.

5. Optimizing Your Headings and Subheadings

Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.

6. Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it.

Sample syntax might be:

SEO Services

The ALT Attribute is used for the same reasons as the title attribute, but is specifically for describing an image to the search engine.

7. Optimizing File Nomenclatures

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. Many SEO’s have experienced improvement in ranking by renaming images and media. More important is your web page’s filename, since many search engines now allow users to query using "inurl:" searches.

8. Tell the Search Engines What to Index

Optimizing Your robots.txt File. Include a robots.txt file at the root of your website. Open up a text editor  and type "User-agent: *". Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to "please feel free to crawl every page of my website".

you should round up all those domains you bought and make sure they are pointing to your one main website with a 301 Permanent Redirect.

9. Feed Search Engines Static and XML Site Maps

Optimizing Your Static Site Map. Since every page on the website will be linked to the site map, it allows web crawlers (and users) to quickly and easily find content.

Use XML Site Maps. Create and submit your xml sitemap to Google, Bing, Yahoo and other search engines. It ensures quick indexing of your web pages.

10. Use Checklists and Validators

There are several ways to validate the accuracy of your website’s source code. The four most important are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.

Supertron Infotech provides best in class SEO services in India. Click Here to See Details.